The Marine Stewardship Council (MSC) is an independent, non-profit organization which sets a standard for sustainable fishing. MSC’s product label aims to highlight sustainable fishing practices that minimize harm to other sea-life. certifies sustainable fishing practices. The Marine Stewardship Council was founded by the World Wide Fund for Nature (WWF), an international organization focusing on wildlife preservation, and Unilever, a multinational consumer goods company.
MARINE STEWARDSHIP COUNCIL
ORIGINAL LABEL
REBRAND LABEL
MARINE STEWARDSHIP COUNCIL
The Marine Stewardship Council (MSC) is an independent, non-profit organization which sets a standard for sustainable fishing. MSC’s product label aims to highlight sustainable fishing practices that minimize harm to other sea-life. certifies sustainable fishing practices. The Marine Stewardship Council was founded by the World Wide Fund for Nature (WWF), an international organization focusing on wildlife preservation, and Unilever, a multinational consumer goods company.
THE SOLUTION
Demand regulation and transparency of:
-> Sustainable labels and standards
-> Commercial fishing industry
-> Consumer Goods companies
Support organizations who are doing it right.
THE PROBLEM
-> The Marine Stewardship Council has faced criticism for passing certification for fisheries whose practices harm the environment and other endangered fish.
(Source)
-> Nearly 80% of the Marine Stewardship Council’s revenue is funded by the fishing industry paying for their certification seal.
(Source)
-> Overfishing endangers the ocean's ecosystem, which leads to food scarcity for many populations.
(Source)